JOB DESCRIPTION

The Director of Social Media & Content at BeautyRx will drive the strategy and day-to-day execution of BeautyRx content across social media, email, blog and BeautyRx.com. You will also support and strategize on the launch of BeautyRx’s premiere brick-and-mortar business, a first-of-its-kind skincare concept seeking to democratize dermatological services. This role will be supported by a team two to three paid interns and supplemented by a monthly content development budget.

WHO YOU ARE

You have a proven track record of content strategy development, content creation, social media know-how, and a passion for skin care and beauty. You’re equal parts creative and strategy; you don’t think creative can reach its potential without the data to back it up. You have experience leveraging social data to evolve a content strategy, and you’ve used social listening to understand a brand’s following inside and out. You are fluent in (and obsessed with) social media and have a clear point of view on social trends and digital content. You have a knack for writing and evolving a brand’s voice, and you seize social as an opportunity to tell a brand’s story. You’ve successfully driven a brand’s organic social growth and are well-versed in all things influencer. You’re a self-starter who can break a big-picture strategy down into a day-to-day to-do list.

ROLES & RESPONSIBILITIES

• Develop monthly content lineups across social, email, and BeautyRx.com
• Oversee concept, delivery and execution for all BeautyRx content
• Grow our social community and create valuable experiences for them; encourage participation and interaction with our brand
• Develop relationships with influencers and manage our Glow Pro Ambassador Program
• Work with business partners (eg. Blushington) to align social and email marketing efforts
• Regularly measure performance and optimize based on analytics
• Compose weekly newsletter emails
• Elevate and implement BeautyRx’s brand voice
• Be the BeautyRx social media expert; identify trends and new platform offerings to ensure that BeautyRx is an innovator in the social realm
• Explore paid social to amplify social efforts
• Manage a team of 2 to 3 paid interns (photo and content)
• Deliver monthly report on all social and content using data to gain insights on what worked and what didn’t
• Develop content and social strategy for BeautyRx’s first brick-and-mortar concept, launching in the first half of 2018

QUALIFICATIONS

• Bachelor’s Degree or higher
• 3-5 years relevant experience in social media and content
• Strong writing skills, including the ability to cater the brand’s voices to its diverse audiences
• Passion for the role that social / content can play in overall marketing strategy
• Self-starter who thrives in an entrepreneurial environment
• Experience launching a product, brick-and-mortar business and/or brand
• Ability to bridge creativity and analytics to deliver results
• Believes in the critical role social has in building our brand
• Obsessed with all things skin care and beauty
• Experience managing content for both the digital and brick-and-mortar extensions of a brand

HOW TO APPLY

Send your resume/LinkedIn profile, cover letter, and any links to relevant social media projects or writing samples to smd18@beautyrx.com.

ABOUT BEAUTYRX

BeautyRx was founded and formulated by leading dermatologist, Dr. Neal Schultz. We are a problem-solution brand that makes dermatologist products and services accessible and affordable. We do this through three channels: (1) our collection of at-home products, including Dr. Schultz's renowned, no-downtime glycolic exfoliants, his problem-solution Dermsticks®, and much more, (2) our Peel Bar® locations across the country, and (3) our digital dermatologist platform that includes DermTV and a Q&A forum, making Dr. Schultz available to the modern beauty consumer. BeautyRx is currently sold on HSN, at Blushington Makeup & Beauty Lounge, and on BeautyRx.com.