It's not just dull/matte skin that makes your skin look tired, but also fine lines on your cheeks, near your eyes, and even around your mouth that contribute to tired looking skin. Regular and effective use of exfoliating products combined with potent facial moisturizers and rich emollients help restore a lively-looking brightness to your skin by increasing the plumping up the normal cell layers to create a luster while also removing accumulated surface dead cells to make your skin brighter. Exfoliation also promotes new collagen formation to help fill in fine lines permanently from the inside, while facial moisturizers add hydration to temporarily fill in fine lines from the outside.