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Patient Trials
One essential element was missing for Dr. Neal Schultz when he began practicing medicine as a dermatologist: skincare products. Ones he could anchor his reputation to. Ones that produce indisputable results. Ones he could modify to meet his patients’ evolving needs. That was 25 years ago.
So began the process of custom-designing skincare products that created visible results that both he and his patients could see - and so began the longest and most unique patient trial performed on a skincare line, culminating today in Beauty Rx Skincare by Dr. Schultz.
From the outset and still today, Dr. Schultz both examines and engages his patients in conversations about each product they use to ensure they meet rigorous standards both he and they have for creating results. If a product falls short, it’s re-engineered with different ingredients, vehicle or delivery system. This “front line feedback” has not only resulted in Dr. Schultz being asked to help with the development processes of major skincare brands, but has also enabled him to refine his line throughout his career. Most recently, amongst other changes, this feedback led Dr. Schultz to:
- Add chemical-free sunscreens
- Developed sequential and reciprocal ingredient synergy technology
- Incorporated nanotechnology to improve efficacy and cosmetic acceptability of skincare products
- Modify essential exfoliation with 10% glycolic exfoliating pads to be both more effective and gentler
- Develop and demonstrate a new “gold standard” for handling brown pigmentation with new peptide technology instead of hydroquinone
- Add delivery systems that meshed with the on-the-go lifestyle of his patients
The cornerstone of Beauty Rx is the line’s focus on exfoliation for both beauty and the prevention of skin cancer. To that end, the Glycolic Acid products have been tested extensively via patient and clinical trials for their remarkable skin color and texture improvement, facial rejuvenation, treatment of acne and help with the prevention of precancerous sun damage. They have been shown to improve the brightness and luster of skin, reduce pore size, fade brown spots and make skin look younger. Unanticipated results of the ongoing patient trial have included the significant reduction of new acne breakouts, improvement in old acne lesions and reduction in fine lines.
Since its inception, over 90,000 units of Beauty Rx in-office incarnation have been sold to his patients across many years and 100,000+ patient visits - an almost one-product-per-patient visit ratio. On top of that, an additional four to five consumers stop by his practice each day solely to purchase Beauty Rx.
Beauty Rx Skincare by Dr. Schultz will continue to be a line that evolves, responds and adjusts to what real consumers experience and need through these ongoing patient trials, but now consumers across the country can have access to the results that Dr. Schultz’s patients have been seeing for the last decade. And they too will now be able to provide their own feedback to continue to improve the line as well as have their questions answered, via the weekly online streaming video sessions held at BeautyRxLive.com.
(As you can see from the above, BeautyRx Skincare products are not tested on animals.)
