First and foremost, use a gentle facial cleanser and an alcohol free facial toner to ensure you don’t increase your dryness while washing. Our BeautyRx, water-based, oil-free facial moisturizers not only generously restore your lost moisture but contain natural humectants to help retain the restored moisture and to even attract and absorb moisture from the air to ensure sustained water balance. Make sure you apply your facial moisturizer every morning immediately after your sunscreen to protect your skin from environmental drying whether it’s from the heat of the summer sun or the icy blast of dry winter air. And don’t forget, whenever purchasing any skincare product, make sure it’s labeled for dry skin.